Introduction 學系介紹

The Advertising Department at Chinese Culture University strives to be recognized as the foremost advertising program in Taiwan. We achieve this distinction by offering a comprehensive curriculum and promoting a diverse range of skills and expertise. Our approach to education centers on fostering students with specialized advertising skills while also providing a strong foundation in the humanities. To attain our objectives, we have established the Taiwan Center for Advertising History Research and publish the "Chinese Journal of Advertising Studies," which contributes to academic research and knowledge dissemination in the advertising field. Simultaneously, we emphasize practical applications through activities like digital marketing and communication strategy initiatives, ensuring continuous exploration of new horizons.

Through dedication, the Advertising Department has achieved remarkable distinctions. According to DailyView's ranking of the top 100 university departments in Taiwan based on online popularity, the Advertising Department of Chinese Culture University proudly secures the esteemed fourth position. Additionally, we annually hold a premier graduation exhibition, it is the largest in Taiwan and adheres to industry standards.

In addition to the university's current library resources and computer equipment, the Advertising Department boasts a variety of cutting-edge support systems and facilities. These resources aid both students and faculty in their academic pursuits. The department's offerings encompass video advertising editing systems, animation production setups, and a dedicated center for advertising and product photography. Together, these provisions offer a comprehensive toolkit for fostering creative expression and facilitating practical implementation.

During their academic tenure, students actively participate in various competitions under the careful guidance of their professors. These contests include the Times Young Creative Award, the 4A Creative Award, the TAA Campus Creative Proposal Competition, and numerous national-level creative production and design contests. Their numerous awards contribute significantly to the recognition and prestige of both the department and the university.

Our graduates excel in diverse fields such as media, advertising, and public relations, enjoying a warm reception and high regard from corporate executives and clients.

Teaching Characteristics 教學特色

Most job-ready with practical and diverse curriculum, centered around three major clusters:

Advertising Strategy and Planning Cluster: Marketing Communication Planning, Advertising Strategy Planning, Digital Media Operations, Advertising Technology Management, Brand Management.

Advertising Performance and Creative Cluster: Advertising Creative Planning, Text Writing, Advertising Design, Visual Communication Performance, Dynamic Image Production. Creative Industry Marketing Cluster: Creative Industry Planning, Non-Profit Organization Marketing, Cultural Creative Industry Marketing, Event Marketing, Arts and Culture Marketing, Sports Marketing.

Course Highlights 課程重點

• Freshman and Sophomore Years:
  Cultivate fundamental professional skills.
• Junior Year:
  Advertising Special Lectures, Off-Campus Internships.
• Senior Year:
  Graduation Project, Research in Taiwanese Advertising History.

Future 未來發展

• Employment Opportunities:
  Project execution roles within industries such as Brand Management, Advertising, Public Relations, Marketing, Communication, Digital Analytics, Media, Visual Design, and Dynamic Image Production.
• Further Studies:
  Dedicated faculty guide thesis development, and further study pathways encompass domestic and international research institutes in Advertising, Communication, Arts, Multimedia, and Marketing-related fields.

Scholarships 獎學金

We actively seek scholarships from the industry and recognize exceptional students every year. This initiative is designed to cultivate a positive learning environment and ignite motivation among students. Annually, more than twenty students qualify for these awards, with each awardee receiving scholarships ranging from 5,000 to 10,000 NTD.

Cooperation Project 實習與產學合作

• Internship:
  In line with the graduation threshold, we match with the industry to link up with individual internships or team internships, and continue to have about 40 partner organizations and 100 students doing off-campus professional internships each year.
  
  During the summer between junior and senior year, the internship program is led by dedicated mentors: We find internship opportunities for students, and through good performance in internships and graduation exhibitions, the industry is able to identify suitable talents or teams to join the job market in the course of these processes.
• Industry-academia collaboration:
  Students will form an industry-academic coop team led by dedicated instructors, and will organize and execute an integrated marketing communication plan from the negotiation, planning, production, and exhibition of the cooperating companies.